In the past decade, businesses have realized that content is key to driving traffic and engagement. And, the best way to market the product is by creating quality blogs that engage, inform, and convert.
Blogging allows individuals or businesses to share their stories and connect with their audience on a personal and professional level. It’s an effective way to generate sales, increase visibility, and build trust and loyalty among customers.
According to Orbit Media, 77% of bloggers revealed that blogging drives results, and 89% of marketers used blogs in their content strategy in 2021.
Due to this, many bloggers have started promoting new and old businesses worldwide. There are now more than 600 million blogs out of 1.9 billion websites in the world and 31.7 million bloggers in the U.S. only in 2020. (Source: Optinmonster)
The growth in content marketing has made blogging more relevant than ever. It has become a critical element for any business and will be more popular in the next 5 years!
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9 Signs Indicating the Growing Popularity of Blogging
Let’s discover the 9 reasons that will prove the massive popularity of blogging in the coming years.
1. Content is the core of the Google Search Engine
Google is now the world’s largest search engine, and one of the most valuable companies in the world.
The key to Google’s success has been its ability to provide relevant and useful results to users’ queries. This has been made possible by the vast amount of content that different websites and brands have created over the years.
Google’s algorithms are constantly improving in understanding user intent and delivering relevant results. Google loves fresh content, so the more you have, the better your chances of ranking will be.
Therefore, it will be necessary to keep a website fresh and up-to-date with new content regularly. And due to this, demand for bloggers will only increase in the future for creating and maintaining the quality of content.
2. Content serves as a base for digital marketing
Digital marketing is becoming increasingly essential for businesses to survive in the industry. And content is the foundation of digital marketing.
In the upcoming years, content will become even more critical for digital marketing. This is because people want more personalized and targeted content. Additionally, with the rise of artificial intelligence, businesses will be able to use data to create more accurate buyer personas.
According to ReportLinker, the global content marketing industry is expected to grow by $417.85 billion from the year 2021 to 2025.
As a result, businesses will be required to create content that is laser-focused on their target audience. This will make blogging a required part of any digital marketing strategy.
Also read: Basic requirements to start a blog
3. Blogs encompass all forms of content
Blogs will continue to grow in the future because they integrate all forms of content. With the advent of new technology, bloggers can now include videos, podcasts, and graphics in their posts. This makes blogs more versatile and engaging than ever before.
According to a report published by Orbit Media, bloggers who include 10+ images per post are the most likely to receive “strong results”. 77% of internet users read blogs as they get all the information they need from one source, and they can consume it in their preferred format.
For instance, a blog can be used to share news, provide information about a certain topic, or even just for entertaining readers. A person can gain all the information in one place only due to the integration of all types of content in a single blog.
This will make blogging a desired form of seeking information or promoting one’s business online.
4. Content consumption is increasing!
Blogs offer a unique perspective that people can’t find anywhere else. It is a great way to learn about a new topic or get insights into someone’s life.
People are consuming more content than ever before. They are always looking for new and engaging content to solve their problems by reading articles, watching videos, and listening to podcasts.
Blogs provide a wealth of information on a variety of topics. Moreover, people can relate to the blogger, which creates a connection. This connection encourages them to keep coming back for more content.
As content consumption continues to increase, so does the popularity of blogging. Internet users in the U.S. only, spend 3X more time on blogs than they do on email.
Various companies have already started using blogging for marketing their brand and generating leads. This trend is only going to increase.
Click here to read: Who can start blogging?
5. Rising of the employment model in content creation
The demand for content creation as full-time employment has increased over the years. People are now acknowledging it as a promising and high-earning career. This made them switch from their regular 9 to 5 jobs to content creators as influencers, bloggers, content writers, copywriters, social media marketers., etc.
74% of companies indicate that content marketing is increasing their marketing team’s quality and quantity. This shows the change in the employment model of creating top-notch content to promote a company online.
In addition to this, businesses are leveraging employee-generated content (EGC) to increase website engagement. Customers are preferring to connect with people rather than the whole brand. Thus, companies are asking their employees to create content in the form of posts, videos, or pictures and advocate for their brand.
The popularity of blogs is responsible for this upgradation in employees’ responsibility. Businesses are searching for more ways to use blogging as an integrated marketing tool. This change in marketing methodology is securing the future of blogging and making it even more bright.
Click here to discover: Top 50 niches for blogging
6. Social Media may be considered an old concept!
There is no doubt in saying that social media has become a part of our everyday life and almost everyone has an account on some platform. However, data shows that social media popularity has reached its peak and its growth is now declining.
According to a recent report, there is a decrease in average social media usage by 3 minutes. One of the reasons may be the harmful effect on our mental and physical health of using social media continuously. Sometimes, people get addicted to it and get distracted from their actual work.
Another reason is the constant change in technology and inventions. A new invention can make social media platforms obsolete. For instance, Orkut was destroyed by the emergence of Facebook, and Instagram is now overshadowing Facebook in terms of user shift and producing trending content.
Thus, we may witness social media turning out to be not as exclusive as it is today in near future.
And this change will make people rely on blogs for information or entertainment. The usage of social media platforms can be limited to promoting the articles only.
7. Decentralization of ownership
In this model, the main ownership is moved away from the central team to the individual member. It means that responsibilities, authorities, and data ownership can be distributed among different businesses rather than to one business.
The traditional form of centralization often decreases productivity and innovations. Therefore, there is a growing demand for the decentralization of ownership from the central IT team to the individual domain. It will transform the entire working process in marketing and content creation too.
This shift will be beneficial to content creation in the following ways:
- Creating custom campaigns for specific brands, products
- Content distribution will be faster as research, or marketing teams will depend on unique and vast data available easily
- Get access to different agencies instead of relying on one big agency
- More space for creativity and strategy development
Therefore, this decentralization of ownership will directly affect blogging by increasing its demand in the coming years.
Click here to read: Blogging journey of Abhijit Dharmadhikari
8. The high growth of hosting companies
The global web hosting companies market is still growing. Its size was valued at $83.99 billion in the year 2021 and it is expected to grow to $267.19 billion in 2028. (Source: Fortune business)
These hosting companies provide internet services that offer space on a server for hosting a website.
The functions of hosting companies are:
- To provide business domain registration
- Offers numerous website hosting plans
- SSL and other security steps
- Marketing tools and services
These factor will highly contribute to the blogging sector and will be beneficial to aspiring bloggers.
Click to read: How to purchase Bluehost hosting for your website?
9. Increasing consumption of educational content
Online marketers have discovered this secret recipe to gain more consumers by producing educational content. Consumers are more likely to buy the product after they consume content that educates them about certain things.
According to a recent study, educational content makes consumers 131% more sure to buy a product or service. Companies are asking bloggers to create content like this and develop trust among their customers.
For instance, a juice blender company is publishing articles about milkshakes or healthy smoothies recipes to attract leads.
Thus, we can clearly say that blogging will only become more popular as a tool for businesses to reach their target audiences and turn them into potential leads.
Click here to read: Easy business ideas for college students
Bottom-line
Many people think blogging is dead, but it is still a powerful tool for marketing and making money online. Blogging has been around for nearly two decades now and it continues to grow in popularity among both businesses and individuals alike.
This growth comes from two main reasons:
- The ability to reach an audience quickly through social media platforms like Facebook or Twitter
- The ability to build a brand name by sharing quality content with your readers
Blogs are also relatively easy to create, which means that anyone can start one. This makes them an ideal platform for people who want to share their thoughts and ideas with the world or start a new business.
As the world becomes more digitized, blogging will likely become even more popular. In 2022, almost everyone is active on social media platforms and by 2025, almost everyone will have their blog- a business or personal blog.
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