Content marketing has no exact starting point or definitive history, but it has been witnessed that this industry is continuously and rapidly evolving, especially over the last 10 years.
Due to the significant growth of technologies, content marketers intended to use multiple platforms and different forms of content to reach their audiences over the years.
Currently, the global digital population rate is more than 4 billion which includes the rates of mobile internet users of about 3.7 billion. The rate of social media users in this decade is more than 3 billion.
So, the stats on the use of content marketing by business marketers are not surprising at all. Approximately, 86% of B2C marketers intend to use content marketing while the stat of B2B marketers is 91%.
Now, the question is;
What is the future of content marketing?
Will it be evolving similarly to the past decade or it will be replaced with new innovations?
This article will present a clear vision regarding the future of content marketing supported with accurate stats that will help to predict where it is going after 2 years.
A strong debate can be found among market experts regarding the future of content marketing.
Some of them believe that content marketing is not the future of marketing while a group of market experts argues that content marketing will develop further in the future in various forms and on multiple platforms.
They justify that content marketing will remain a significant marketing approach until the global digital population rate remains high. And, the continuous development of digital stages including social media platforms makes it certain.
Artificial Intelligence based Content
The use of Artificial Intelligence (AI) technology in content creation is predicted to be a remarkable trend in this market in the near future which will boom content creation in the long run.
The increasing adoption of artificial intelligence in almost every business and corporate operation is now being used by content marketers and companies to produce a massive amount of content within a short time.
Some AI tools for creating content are as follows:
- Writesonic
- Frase
- Copy.ai
- AI Writer
- Hyperwrite
- INK
- Rytr
- Snazzy
- Long Shot
- Jasper
Most of these AI content creation tools offer free trials and paid subscriptions at a cheap cost. Also, most of these tools offer content in multiple languages.
The use of these tools has been tested by many marketers to check the quality of their created content and the similarity in content.
It is quite surprising to find that the contents produced by these tools using the same keyword are completely different from each other, like human-created content. So, it is clear every tool has separate variables for content writing.
How artificial Intelligence can modifiy content creation?
Using AI in content creation is fair enough to produce good-quality blog posts, videos, and tweets, as well as movie scripts and poetry.
Content marketers and companies will find it easy to produce massive amounts of AI-generated content to increase congestion in the SERP.
It has been found from a survey that 67% of marketers believe that AI-generated content will be highly crucial for businesses to produce a massive amount of content at minimum cost.
However, 42% of marketers believe it will not be much effective for different types of businesses as it will not produce personalized content.
As per the interview of John Mueller, a Search Advocate of Google, Google is also uncertain about AI-generated content as the future of content marketing. Now, it is considered spam as per the guidelines of the search engine’s webmaster.
Though, Google cannot detect which one is humanized-content and which one is automated content, the web-spam team of Google is authorized to find it based on any doubt and take action on it.
Mueller also said that AI-generated tools are now spam, but they may evolve as an important tool only for the writers that will help them in producing good quality content like other grammar and spelling checking tools.
Virtual Reality
With the increasing growth of Virtual Reality (VR) and Augmented Reality (AR), new trends of metaverse will be seen in the future of content marketing.
The use of metaverse in content marketing will be a grand evolution in the future of content marketing. This trend will mainly help to enhance interaction in the marketing sector.
Currently, Google is highly focused on User Experience (UX) for producing content. User experience in marketing is highly dependent on interactions.
Using metaverse in digital marketing using VR and AR will help to enhance interactions with users that will ultimately help to bring excellent results in digital marketing.
Some market experts believe that the use of metaverse using VR and AR may replace the marketing approach of content marketing in the future while a group of experts claims that the use of this advanced technology may change the main system of marketing, but the need for content will still remain in the future.
