Is Quora marketing effective?
Is it worth spending your time building a marketing strategy for Quora?
Remember;
Marketing is never enough—whether for gaining traffic on blogs or for generating leads in business! Therefore, even with all existing promotional strategies, organic or paid; marketers are constantly looking for additional and effective marketing ways.
Quora is now a point of attention for several marketers. And they have successfully strengthened their Quora marketing strategy to a level to have extraordinary benefits. Realizing the rising importance of Quora in marketing, we have prepared this Quora marketing guide with a detailed Quora strategy for beginners and pros.
From my 5 years of personal experience on the Quora platform, I have learned a bunch of tips and tricks for Quora marketing which I would be discussing in detail in this article.
Before jumping into the marketing possibilities on Quora, particularly for bloggers, let’s learn its history.
What is Quora all About?
Most Quora users don’t know that Quora is an acronym;
Qu + or + a = Quora = Questions or Answers.
A creative idea with a creative name. Quora was founded in 2009 by Adam D’Angelo and Charlie Cheever and launched on 21 June 2010. Before the launch of Quora, both had worked at Facebook.
So, what is this platform all about?
Quora is a platform designed for anyone to raise questions, or answer the questions raised by others. It is an organized mode of communication in the form of questions and answers.
From “Who would win in a fight between Batman and Superman?” to “How to sell on social media?” Quora has room for all diverse questions.
It’s a platform for all; a student, a marketer, comedians, writers, business owners, the general public, and others.
There are about 400,000 topics on Quora. So you’re bound to find something interesting to discuss if you’re reading this in 2022.
Quora has a credit-based upvoting system, similar to Reddit. The more people who upvote your response, the more people will see it.
With such question-answer-based interaction among 10 million daily visitors of Quora, it potentially attracts marketers, entrepreneurs, bloggers, business owners, etc., to generate leads and traffic. And, to a great extent, marketing on Quora has generated high traffic for bloggers and even business websites.
In fact, our core intention with this blog is to grab all those ways to help in generate traffic by Quora on your blogging website.
Let’s start by learning to create a Quora account.
How to Create a Quora Account?
To use the platform, one needs to sign up on Quora. The steps are mentioned below:
- Go to the Quora Sign Up page
2. You can sign up in one click using “Continue with Google” or “Continue with Facebook“. Details of Google or Facebook will be fetched and used to create your account.
However, you can opt for an email to enter your name and other details to create a Quora account.
3. It will ask you to choose the “topic of your interest” to organize your Newsfeed. Complete those steps and it’s done.
After completing your Quora profile, it’s time to grow your authority on it. Building authority on Quora is the first stage of your full-fledged Quora marketing strategy.
Let’s Explore the Quora Platform!
Quora might seem a little complicated in the beginning because it uses slightly different terminology than other platforms.
For example; Groups are termed “Spaces“, and Likes are termed “Upvotes“, which is different from Facebook, LinkedIn, etc.
And, unlike others, Quora has earning or monetization programs for spaces. So, with Quora, you can make money as well, however enough.
For example, I have enabled the “Ad Revenue sharing” method of monetization for one of my Quora spaces “Entrepreneur – NxtDecade“. And, so far I have earned about $0.60.
This earning is largely dependent on the engagement and click rate of the ads displayed on your Quora space.
In short, it’s not so easy to make good earnings from the Quora space. However, no one knows what Quora spaces earning monetization can bring you in the future. So, keep working on it.
With all these differences, Quora has established a reputation among businesses and individuals for marketing and knowledge sharing.
So, let’s take a quick tour of the Quora platform, starting with the Quora profile.
1. Quora Profile (+Basic Quora Settings)
Setting up your Quora profile is easy and quick to do. Update the following things:
- Upload is a clear profile picture.
- Use your real name
- Add credentials to help people know more about you
- Write a great bio of yourself (Add relevant links)
- In the profile menu, view your answer, questions, followers, following, and more.
- Credentials and highlight section display detail along with content views and joining date.
- The Spaces section shows the list of the spaces you have joined.
A good profile is one that is authentic, detailed, and with a targeted purpose. Your purpose can be anything like; leads, traffic, community building, or simply information sharing.
2. How to Add a New Question on Quora?
Quora lets you ask questions from the other Quora users! By adding your question you can get answers from the community of people.
The steps to add questions on Quora are:
- On the web or on Quora apps, a clear and distinct button “Add Question” is available in the right corner of the menu bar. Click on it.
2. A popup appears. Write down your question and select the audience (public by default). Once you are convinced with the question, click on “Add question“
3. You get the option to request answers from Quora users that are related to the question niche. Click on + to request answers. A notification will be sent to them.
4. After clicking on “Done”. Your question will be posted on Quora and an answer request will be sent. Looks something like this;
3. How to Answer a Question on Quora?
Answering the questions on Quora is something you will be doing the most in order to promote your blog.
- Find out questions that have the higher number of followers, and that relates to your blog or article (or business).
- Click on “Answer”
- An editor will appear as shown below, write down your answer, user formatting option to make text bold or italic, or add a list, etc. Add links and pictures to make it more engaging.
- Once you have done writing, click on “Post”
4. Everything About Quora Spaces
- A Quora space is a topic-based group that is created and managed by the admin (a Quora user). For example: here Entrepreneurs NxtDecade is a space by NxtDecade, centered on entrepreneurship and startup.
There are four Quora Space roles available:
- The owner (+Admin): The user who created the space. Got access to everything, can remove or add new moderators or contributors, approve or decline a submission, etc.
- Moderator: They can manage the content submission but cannot change the Quora space settings.
- Contributor: They can add content without the admin or moderator’s approval.
- Follower: They can view and submit content (but will require the admin’s or moderator’s approval).
You must be curious to know how to create a new Quora space. Here are the steps:
- From the Quora main menu, click on the “Spaces” icon.
- Click on “Create a Space“
- Write a unique name and brief description for the space.
- Click on “Create”.
- A new Quora space will be created. Set cover image, and other details.
- Invite people to follow your space and add content.
5. Messages for Direct Reach
Quora has a messaging feature as well.
You can message your follower. Simply open their profile, click on the “three dots” option and then click on “Message”.
Marketing Strategy for Bloggers on Quora
Here are 10 points or steps to grow and extract the best of Quora marketing.
#1. Fix your Quora Marketing Goal
Every marketing campaign must start with goal setting. Quora marketing campaign is no different!
Decide your weekly and monthly goals for the Quora marketing campaign:
- Increase in the number of followers per month
- Traffic on your blog or website from Quora per month
- The number of direct interactions with people in the Quora community.
- The total increase in content views on Quora per month.
Write your goals clearly and keep a regular cross-check on the daily progress towards this targeted goal.
#2. Decide the Team & Space
If you have a team; allot the topics or tasks each member would be working upon. And, decide the Quora Spaces that you or your team will intend to grow.
It’s advised to create your own Quora space for your blog, and grow followers on it by posting useful content around the topics that matter to your website.
#3. Update Profile Bio and Space details with links
Your Bio on Quora is really important for your Quora marketing campaign. The reasons are:
- People interested in you checks your Quora Bio first.
- You can tell your story along with links
- Add pictures to grab more attention.
#4. Regularly Write Answers on Quora
Writing answers regularly; is the most essential part of your Quora marketing strategy.
If you want to build authority on Quora, then find questions that have a high number of followers, and also match your expertise and answer them.
Write an informative and engaging answer, add related pictures to attract attention, use bold and italic formatting for important emphasis and add links if really relevant.
Note: Adding excessive links will collapse your answer. A collapsed answer does not show up in the answer list and therefore will not yield enough benefits. So avoid adding links in every answer. Add links if you have written a lengthy answer.
#5. Join Useful Spaces & Post regularly
Join Quora spaces that relate to your blog topic or business. Spaces with a good number of followers are great places to promote blogs or businesses.
Try to contribute with valuable content, and lengthy content, and avoid excess links because the moderator might not approve it.
#6. Commenting is a Must!
Commenting is the best way to build valuable connections.
In my opinion, commenting strategy is an underrated form of marketing strategy!
And I would soon be writing a complete guide on comment marketing strategy (tell me in the comments if you are excited to read about it)
Here are some points:
- Appreciate people in the comments if you like their content.
- Ask questions for clarity if you don’t understand anything.
- Put your points or arguments in a positive manner. Be supportive, and avoid arguments.
The comment section is the best place to meet new leads!
#7. Be Open to Follow Useful People
If you are expecting to increase your followers then create amazing content that others love to follow you for. Also, in case, you find someone’s content really useful, then be open and supportive to follow them.
That’s how a community is built.
Using Quora for marketing is just one aspect. Quora for topic research and Quora for building networks are two other amazing benefits of using Quora.
#8. Inbox to Network. Be Kind With Words
You can chat on Quora with your followers for one-on-one interaction.
But, how is this helpful in Quora’s marketing strategy? How it can benefit bloggers?
Here are some ways:
- Inbox to those bloggers who own a website, from where you can get backlinks
- Connect with people who would be interested in reading your blog. or article.
- Invite Quora users to follow your space.
Note: Messages on Quora cannot be deleted, be kind and professional.
#9. Analyze the Results of Quora Marketing
Quora is great with analytics.
It allows you to graphically visualize and understand your performance. You could check the views on your answers, upvotes, share, and comments you have got.
If your current Quora strategy is producing good results, then it’s good to continue, or else improve as per the situation and demand of the readers.
Other Amazing Benefits of Using Quora
Post Ideas: Quora is found to be very useful for researching new post ideas. Questions on Quora are directly from real-world users which can be your next blog title.
So, next time you are building your content calendar for the blog, use Quora for research.
Understand Search Intent: Understanding user intent is a critical demand of blogging. If you know what your readers want, you know what to write on.
Quora has tons of a question that helps to predict the reader’s intent or demand to get precision.
Thought leadership: Project yourself as a thought leader on a certain topic on Quora. This clear impression on readers gives them a reason to follow you.
Conclusion
While there are many techniques for building your Quora presence, the most important one is to provide value to your readers. If you promote yourself as a helpful, knowledgeable resource, customers will flock to you for answers.
You will be able to extract the actual benefits of Quora marketing if you follow the above-discussed tips and tricks for Quora.
Also, we have written a similar guide on LinkedIn Marketing strategy, read it and grow yourself on LinkedIn as well.
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