The consumption of video content has increased to a new level. YouTube has become the #2 most visited site in the World after Google. In 2021, an average user spends about 100 minutes per day watching some kind of video (which is expected to rise to a new height by 2023)
Therefore, creating a successful YouTube channel is a perfect decision for a business, or an individual at a professional as well as personal level. A successful YouTube channels earns a high passive income.
However, the real challenge lies in creating more engaging and quality video content.
The good thing is; we will be talking about everything about the YouTube channel, from creating videos to marketing your videos.
Further, we will directly hear a YouTuber about her YouTube journey!
Let’s get started!
Pro Advice: If you are good at writing, start a blog instead.
Steps to Create a YouTube Channel
To create a YouTube Channel, you need an active Google Account (Gmail address)
Note: If you are using YouTube as a viewer, that means you already got an account on Google.
Let’s now learn the steps to create a YouTube Channel!
- Open YouTube (On Laptop), or YouTube App on your mobile devices.
- From the top right corner, click on the “picture icon”. A drop-down menu will appear. Click on “Your Channel”.
- A panel of your channel will show up as shown below! You can click on “UPLOAD VIDEO” if you have already recorded a video. Otherwise, click on “Customize Channel” to set your channel details.
On clicking on the “Customize Channel” button, your YouTube Studio opens up. Write a suitable name for your channel.
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YouTube Studio: YouTube’s main dashboard from where you can manage all the aspects of your YouTube channel is called YouTube Studio. From analytics, comment, and content, to your channel customization, YouTube studio is the main central access point for your channel.
Here’s how you can access your YouTube Studio;
Click here to explore: 10 Business Ideas for College Students
YouTube Studio Quick Tour
YouTube studio is the center of your YouTube channel. It’s a home for YouTube creators; allowing you to access everything such as content, comments, playlist, analytics, monetization, and other aspects.
Let’s learn each of these options one by one:
1. Dashboard
The “Dashboard” menu of YouTube studio displays an overview of the channel’s progress. For example, you recent subscriber, and live views, etc.
2. Content
In the “Content” menu, you get the complete list of your videos with normal display, and details like published date, views, comment count, like and dislikes ratio, etc.
3. Playlists
Playlists allow you to organize the video content of your channel. Create a playlist by clicking on the “NEW PLAYLIST” in the top right of the screen and cluster videos of the same nature into one.
This makes the channel look clean, and the contents are easily explorable!
4. Analytics
YouTube analytics panel allows creators to have deeper insight into the viewers and subscribers. Check real-time visitors on your channel in the advanced mode.
Check the reach, engagement, and demographics, of your audience and plan out your marketing strategy. Use date-range to filter out analytics.
5. Comments
All the comments on your videos can be reviewed and approved in the comments section of YouTube studio. You can directly reply to your viewer’s comments from here.
6. Monetization
YouTube shares its Ad revenue with its creators. This is one of the popular monetization methods for YouTubers. However, there are 4 criteria to get monetization approval on your channel. These are:
- 1000 Subscribers
- 4,000 watch hours
- Active 2-step verification
- Zero community strikes
Recent Update: In order to monetize your YouTube Short, you need 10 Million views in the last 90 days.
Read more on short monetization policies.
7. Customization
The customization menu allows you to make give a customized look to your channel by adding a picture banner image and writing down basic information about your channel.
You also get the option to fix your channel URL and set your video’s watermark.
8. Audio Library
To help you improve your video quality, YouTube provides free audio tracks to creators to use background music or for other purposes in the content. These tracks are downloadable in one click.
YouTube Channel Ideas
YouTube is open for ALL.
It’s a huge platform that provides space for creators in every niche from music, and comedy, to education & business. For extroverts, and equally for introverts.
From young minds to old age creators. Poor, rich, or celebrity. YouTube is for all if you possess the skills to bind your audience with your content.
Let’s check out a list of YouTube channel ideas, and you can pick one that matches your skill or interest.
- How-to tutorials
- Business channel
- Food & Cooking
- Travel vlogs
- Review & unboxing products
- Make-up and beauty products
- Pranks & comedy
- Education & Academic sessions channel
- Gaming channel
- Movies & Cinema talks
- Sports & Fitness channel
- Self-created music channel or dance channel
- Time-lapse channel
- Motivational channel
- Interview channels
- News channel
- Animals videos channel
- Cartoon videos channel
- Lifehacks
- Comparison video channel
- Customer testimonial channel
- Short films
- Adult content channel
- Yoga & mindfulness
- Science experiments
- Personal story channel
- Many many others…
Based on your personal choice, knowledge, and skills, you can pick your video topics.
Top 5 Most Subscribed
YouTube Channel (mid-2022)
Indian Music Industry
Kids entertainment
Indian TV & Comedy
Comedy
Kids entertainment
How to Create Your First Video?
The success-failure of your YouTube channel depends majorly on the video content you create.
For some channels, even a dozen of videos is enough to engage a huge audience and collect enough subscribers, likes, shares, and watch hours. Others struggle to build a viewers-base even after hundreds of videos.
Therefore, your video content is of utmost importance.
Different Ways to Create YouTube Videos
- Face or activity recording video: When you record your content directly facing the camera or directly captures the real activity and wording, trim out the unwanted or extra stuff, and upload.
- Animation: When you use different tools to create animated graphics, add voice-over, and finally create your video content.
- Screen-recoding videos: This is a simple and effective way to explain things directly by recording your desktop or mobile screen with or without voice.
- Live streaming: With all your content ready, you can go live on YouTube and converse with your audience and grow your channel. You can do this in your studio or outside when on a trip sharing your activities.
Tools or Software You Might Need!
Recording videos will be the most challenging part of your YouTube journey.
Recording videos include setting up your recording space with a presentable background with the least noises, recording on a perfect frame, editing your recorded video, adding required text and creating thumbnails, etc. before the video is ready to upload.
If we have the right tool, these challenging task becomes easy and fun!
To help you record quality video, gadgets like a ring light, color mic, background green screen, tripod stand, voice filter, etc., would be useful. Do not invest in these until you are confident to face the camera.
I have some recommendations below:
After recording your video, editing is the next thing you would need to do. Editing involves trimming unwanted portions of the recording, improving the brightness and contrast of the video, reducing the background noise, adding video elements like text or graphics over recording, etc.
Software like Kinemaster, InShot, Filmora, ClipChamp, Awesome Screen recorder, etc., are some of the popular video editing tools for beginners.
Follow these steps to record your YouTube Video:
- Build a recording space with proper lighting, low noise disturbance, and a presentable background.
- Fix your camera at the right distance to ensure that you capture the planned frame. Avoid loose stands, and be presentable (as per your content requirements) before recording.
- Avoid using the front camera of Mobile phones, as things get inverted.
- Prepare your script or flow of your video content.
- Practice 5-10 times before the final shooting.
- Stay energetic, loud, clear, and confident in front of the camera.
- Use editing software (recommended above) and make it perfect.
How to Upload Your First Video?
Let’s now learn to upload videos on your YouTube channel. The steps are:
- Open YouTube Studio (or simply YouTube)
- Click on the “CREATE” button (looks like a camera with a + icon on it). Click on “upload videos”
3. The upload video panel will appear. Click on “Select Files” to select the video file from the device.
Meanwhile, your video is getting uploaded, you get 4 things to set.
- Details: Write a catchy title for the video, a detailed description with links to your social media or other relevant links, upload a thumbnail, and select the playlist for the video. Make sure that the title and description are written with keywords to ensure effective ranking of your videos on YouTube search results.
- Video Elements: To add subtitles, end screen, and cards for effective content delivery. You may not have access to some of these as a beginner.
- Checks: Your content is checked by YouTube to ensure that there are no copyright issues.
- Visibility: In this final step, set the video as private or public. And, click on the “Publish” button to make it live.
Congratulations!
You have successfully created your channel and uploaded your first videos.
The next is marketing, which involves, sharing your video link on various platforms, to gain more viewers and subscribers.
YouTube Channel Growth Tips
After creating and uploading videos comes the marketing.
- Create catchy thumbnails using Canva design.
- Stay creative.
- Use keywords in the title, description, and even in your video recording.
- Engage with your YouTube community. Reply to viewers’ comments.
- Don’t forget to ask your viewers to like and subscribe to your channel at the end of the video.
- If you have a blogging site, then embed your video content in your post.
- Keep your videos organized by creating playlists.
- Go live to interact with the community, accept questions, and answer them.
- Collaborate with other YouTubers & content creators.
- If you have a budget, go for paid marketing.
- Avoid using video or audio clips from other creators.
- Promote your video on social platforms regularly. (Use Quora marketing, LinkedIn marketing, and other forms of marketing to gain viewers and subscribers)
These tips may help you in becoming an influencer too.
Wrapping Up
With all these steps, tips, and strategies, beginners can kick-start their YouTube channel. Your video content is the most important aspect, so focus on the quality of your content.
Remember; the beginning of your channel will have ups and downs, but consistency is the key to success. Stay motivated.
If you have any queries, feel free to ask in the comments!
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This will help lots of people who are planning to start a youtube career.
yes! It is written keeping beginners in mind!