Does it ever happen that you went to a cafe, store, or in any event, and you were so mesmerized by their arrangements and the way they creatively presented everything?
I bet it did!
It made you go ‘WOW’ and out of words. Furthermore, you went on recommending it to your friends and acquaintances.
In the same way, well-written blogs or content are capable of generating speechless moments and making your readers admire and appreciate your content. These kinds of “WOW moments” make your blog creative, engaging, and stand out from the rest.
Today we will discuss 9 ways to create such wow moments effectively in your blogs.
What is a Blog?
It is a piece of writing, written for a larger audience to provide solutions, share opinions, or market any product or service.
Blogs are used by new and existing companies who want to market their product or service online.
It consists of three C’s:
Hundreds of blogs are published every day, and due to high competition, many blogs struggle to accumulate a decent amount of visitors on their pages. Even though the content is a well-researched one and followed all the rules and requirements before publishing.
WordPress hosts 70 million new blog posts that get at least 409 million monthly views each month. Of the 1.7 billion websites in the world, 600 million are blogs. According to Bloomberg, 80% of these blog posts will fail.
Don’t worry now, we have a remedy for this concern, and that is to include some elements to make your blogs unique and memorable.
What Exactly This WOW Moment is?
It’s a moment that will make any reader go speechless and excited about your content. It shows that you have exceeded the reader’s expectations and created an effect that will make your blogs unforgettable.
ProBlogger conducted a study, and according to the results;
- 10% of participants reported having no income from blogging at all.
- 28% of bloggers reported earnings of less than $0.30 per day, and
- 58% of all participants make less than $3.5 a day.
- Lastly, 4% of bloggers who had the most viewed blogs made $10,000 per month.
It should be your number one priority to create such moments in your blogs to get ranked on Google’s first page and establish your position in this industry.
The Necessity of a WOW Moment
As a human, we cannot remember everything, especially the regular or average ones. However, whenever we identify any unique or creative thing, we get elated and strive to remember it.
For instance, do you remember the boring lectures taken by our teachers? They speak continuously about a topic without pausing and making it dull with no or less creativity.
On the other hand, teachers who crack jokes and show demos or ask questions encouragingly, make their classes more informative and interactive.
The same goes with your blogs too!
Interested in physics? Watch Here
7 Benefits of Adding WOW Moments
1. Increases the number of visitors and their stay on your page
Readers are looking for quality and engaging content. When there are elements that need to be scrolled down as the ‘Instagram’ feeds, the bounce rate decreases automatically.
2. Introduce your central idea and makes your blogs memorable
These elements are quite helpful in introducing the main idea of your blog. A simple ‘quote’ or ‘infographic’ can deliver powerful content to the audience when done properly.
For instance, marketers use the concept of “Guerilla marketing” to catch a glimpse of the passerby and leave a strong impact on them. This makes their product memorable.
3. CTA (Call to Action) will enhance
When the bounce rate decreases, it means readers are giving more time to your blog. They will check out more services and will try that out.
4. Creates a strong and loyal readers
More than 50% of internet users admitted that they most likely visit websites with which they are familiar. Instead of trying different blogs, they generally stick with their favorite and trusted ones.
5. Gain easy recommendations
Word-of-mouth marketing techniques would work here. And, Google algorithm is also designed to rank your blog article when the visitor rate increases.
6. Convert your visitors into leads
62% of Millennials say that online content helps them decide whether to buy a product/service or not. Once visitors have a clear picture of your vision through your blogs, they will trust you and start buying your product.
7. Improves Search Engine Optimization (SEO)
Once your blog includes all the necessary elements, it will rank higher. Images and videos have already proved to increase the traffic to your blogs.
Now let’s move forward to the main topic and learn to add WOW moments in your article.
9 Ways to Add WOW Moments in your Blog
1. Images and Infographics
Blog articles that include images and infographics gain more readers as compared to only text ones. Our human brain is designed to grab visuals faster and easier than text.
According to blog statistics for 2022, the higher retention rate for visuals is 65% and for text-only is 10%-20%.
Its advantages are:
- Readers understand better with creative visuals
- Images/Infographics help in gathering more traffic from search engines
- Increases in social media shares
- Right Alt-attributes help to rank in image categories
You can create these ‘images’ with the help of tools like Canva, Unsplash, Stencil, and ‘Infographics’ with SmartArt (an inbuilt feature in MS PowerPoint) or Piktochart.
Just remember that all the images should be relevant to your content and optimized so that they won’t take much time to load. 53% of Survey Respondents say they will quit browsing on a website where the images don’t load
2. Unique Heading Format
The first thing that captures your readers is your ‘title’ or ‘heading.’ It should be catchy and responsive to urge your readers to click on your blog post. The unique heading format is short, clear with large fonts, and readable at the first glance.
The heading is of three types: Questions headings, statement headings, and topic headings.
It includes sub-headings, content in chronological order, and name/title combinations. You should create a unique heading style that matches your website’s design.
3. Statics and Graphs
The research-based article is considered high-quality content as it builds credibility that whatever content is shared is based on facts, not on assumptions.
Popular websites have already started including Statics in their blog posts. Websites like Statista, Gallup, and Pew Research research various topics monthly. Their research could help you to create logic-based statements.
Graphs act as an effective visual aid to your blog. They help readers to understand your blogs easily. It shows clarity when you add graphs that contain data.
It stays in the memory of your readers for a longer time. You can add bar graphs, line graphs, or pictorial graphs to add value to your articles.
Orbitmedia.com included this ‘Bar Graph’ in their blog to show the time spent by bloggers is increasing year by year.
This element has enhanced creativity and made their blog engaging as well as easy to understand.
4. Interviews of Experts/ Leaders
Adding interviews to the blog has become quite popular these days. It is a new and different element to promote your blog. Also, it acts as a testimonial.
Interviews with experts or leaders in that field give insights and a different perspective to your content. When their thoughts match your statements, it shows your blog is agreeable to the experts, and general readers should follow too.
An additional advantage of publishing interviews in your content is to get traffic from their loyal readers too.
You can contact them through various social platforms such as LinkedIn and ask for their opinions after introducing your website and the topic of your blog.
For instance, NxtDecade publishes interviews with the founder and experts:
5. Gifs/Embeded videos
Gifs/embedded videos add context to your blog if used properly. It makes your content noticeable. It is used for educational blogs to give demos or instructions so that readers follow them easily.
43% of consumers prefer videos in the articles to keep them engaged and only 19% of bloggers include videos in their blogs.
Try to make it relevant to the idea of your blog otherwise, it may have a negative impact. Don’t overuse it.
You can use websites such as GIF Brewery, Recordit, or GIF maker to create your own GIFs.
Also read: How to start a YouTube channel as a Beginner
6. Thoughtful and Relevant ‘Quotes’
Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
by Brian Clark
”Quotes” can be used to begin or end your blog effectively. Quality quotes can deliver the central message of your blog instantly. It impacts the emotional side of readers and makes your content more human.
Experts claim that well-crafted ‘quotes’ makes your blog 40% more long-lasting and could play the heart of your blog. It shows a secondary voice persuasively and supports your point.
7. Social Media Polls
A high majority of people use social media for various purposes. They promote their ideas, and products or share their opinions on different things. You can use their opinions in a poll-based post and include them in your blogs.
It will deliver a clear picture of the preference of the majority of online users. 96% of bloggers use social media to promote their blogs. You could also use this but in a unique way.
People follow other people’s opinions and suggestions. These kinds of polls may prove helpful in changing your reader’s perception of any topic.
8. Interactive Content (Quizzes)
Interactive content such as Quizzes, Questionnaires, or Surveys is an excellent way to engage your readers. Users find these quizzes rewarding as they get instant feedback on their current knowledge.
Your audience will complete quizzes by filling out regular forms. It will boost engagement and eventually increases traffic to your website.
You can get their details like name, age, or email ID to send them their result. These details can be used to send them promotional emails and discount offers.
9. Screenshots
Screenshots are commonly used for educational or informational types of blogs. Though, it is visually appealing and can efficiently deliver a step-by-step process.
It will help your readers to understand even complex procedures effortlessly just like we did in our “Calendly” article.
You can simply press the Windows key + prt sc key to take a screenshot and edit it later or take the help of external tools such as Light shot application, Awesome screenshot, Nimbus screenshot., etc.
Bottom-Line
These were the techniques that need to be added to your blogs to boost traffic on your websites and gain loyalty from your readers.
They will search the question with your website name once you have satisfied them with your engaging content.
These WOW moments could make your content vibrant and appealing to your audience. Therefore, start including them in your blogs and see the results by yourself.
